Intention to pay conventional-hotel prices at a green hotel - a modification of theory of planned behavior / Yunhi Kim; Heesup Han
Application of the theory of planned behavior to green hotel choice: testing the effect of environmental friendly activities / Heesup Han, Li-Tzang Jane Hsu, Chwen Sheu
Fostering customers' pro-environmental behavior at a museum / Heesup Han and Sunghyup Sean Hyun
Young travelers' intenttion to behave pro-environmentally: Merging the value-belief-norm theory and the expectancy theory / Kiattipoom Kiatkawsin and Heesup Han