Communication and the service encounter : The value of convergence / Beverley Sparks, Victor, J. Callan
The impact of online reviews on hotel booking intentions and perception of trust / Beverley A. Sparks, Victoria Browning
COTA(S): RE-1193
Online travel reviews as persuasive communication: The effects of content type, source, and certification logos on consumer behavior / Beverley A. Sparks, Helen E. Perkins, Ralf Buckley