Does consumers' feeling affect their quality of life? Roles of consumption emotion and its consequences / Seonjeong (Ally) Lee [et al.]
COTA(S): RE-1610
Investigating the effects of memorable experiences: an extended model of script theory / Aikaterini Manthiou [et al.]
COTA(S): RE-1562
The incorporation of consumer experience into branding process: an investigation of name-brand hotels / Aikaterini Manthiou [et al.]