A destination-branding model: An empirical analysis based on stakeholders / Juan A. García, Mar Gómez, Arturo Molina
COTA(S): RE-1193
Wine Tourism in Spain: Denomination of Origin Effects on Brand Equity / Mar Gómez, Arturo Molina
COTA(S): RE-1610
A model of tourism destination brand equity: The case of wine tourism destinations in Spain / Mar Gómez, Carmen Lopez, Arturo Molina