Cornell Hospitality Quarterly / Cornell University
Strategic Marketing and Brand Management for hotels / Chekitan S. Dev
A positioning analysis of hotel brands / Chekitan S. Dev. [et al.]A positioning analysis of hotel brands / Chekitan S. Dev. [et al.]
Brands across borders : Determining factors in choosing franchising or management contracts for entering international markets / Chekitan S. Dev. [et al.]
Brand Extension and customer loyalt : Evidence from the lodging industry / Weizhong Jiang [et al.] / Chekitan S. Dev. [et al.]
Customer orientation or competitior orentation : Wich marketing stategy has a highter payoff for hotel brands? / Chekitan S. Dev. [et al.]
The franchisor - Franchisee. Relationship / James R. Brown [et al.]
Global brand expansion : How to select a market entry strategy / Chekitan S. Dev. [et al.]
Looking beyond RevPar : Productivity Consequences of Hotel Strategies / Chekitan S. Dev. [et al.]
Managing Hotel Brand Equity : A customer-centric framework for assessing Performance / Keshav Prasad [et al.]
Managing Marketing relationships / Chekitan S. Dev. [et al.]
Also do well / Tania Salas [et al.]
Safeguarding your Customers : The Guest's view of hotel security / Julie Feickert [et al.]