Comparative assessment of structural equation modeling and multiple regression research methodologies: E-commerce context / Khaldoon Nusair, Nan Hua
COTA(S): RE-1193
The Role of Online Social Network Travel Websites in Creating Social Interaction for Gen Y Travelers / Khaldoon ‘Khal’ Nusair, Anil Bilgihan, Fevzi Okumus
COTA(S): RE-1610
Online branding: Development of hotel branding through interactivity theory / Albert A. Barreda [et al.]