How Fast Do New Hotels Ramp Up Performance? / Cathy A. Enz, Ángel Peiró-Signes, María-del-Val Segarra-Oña
COTA(S): RE-1268
A Comparison of the Influence of Purchaser Attitudes and Product Attributes on Organic Wine Preferences / Imran Rahman, Tyler Stumpf, Dennis Reynolds
Marketing e comunicação na estratégia de desenvolvimento turístico das montanhas mágicas / Joaquim Pereira
COTA(S): RP-1812
Marketing 3.0 / João Geraldes
COTA(S): RP-1275
The business of Sport management : Second Edition / John Beech
COTA(S): 16700
Le Muséum de Toulouse: une stratégie participative sur le web 2.0 / Francis Duranthon
COTA(S): RE-410
Marketing 3.0: a era da participação e colaboração / John Bowen
COTA(S): RP-1789
Marketing for Hospitality and Tourism / Philip R. Kotler
COTA(S): 14760
A Study of the Key Strategic Drivers of the Use of the World Heritage Site Designation as a Destination Brand / Jason Ryan, Sari Silvanto
COTA(S): RE-1562
La communication des musées et lieux culturels s'empare des réseaux sociaux / Sébastien d'Anjou
Manual de renovação de hotéis ambientalmente responsável / Manuel Ai Quintas
COTA(S): 15311; 15311.a; 15311.b; 640.4 QUI MAN
Online purchasing tickets for low cost carriers: An application of the unified theory of acceptance and use of technology (UTAUT) model / T. Escobar-Rodríguez, E. Carvajal-Trujillo
COTA(S): RE-1193
"Café croquis" à La Rochelle. Analyser l'image de marque territoriale à travers une "animation" ludique / Véronique Seel, Camille Chamard
Testing and Validating Customer Relationship Management Implementation Constructs in Egyptian Tourism Organizations / Riyad Eid, Hatem El-Gohary
Promoting relationship marketing of tour leaders’ blog: the role of charisma / Sheng-Hshiung Tsaur [et al.]
COTA(S): RE-1610
Inter-channel effects in multichannel travel services: moderating role of social presence and need for human interaction / Marjan Aslanzadeh, Byron William Keating
Sticktion: assessing memory for the customer experience / Kathryn A. LaTour, Lewis P. Carbone
COTA(S): RE- 1268
Events as a strategic marketing tool / Dorothé Gerritsen
COTA(S): 16733
Strategic Sports Event Management : Third Edition / Guy Masterman
COTA(S): 16701
Green marketing: hotel customers’ perspective / Eric Siu-wa Chan