The german hotel sector / Macy Marvel
Budget hotels in Europe / Macy Marvel
Avantages derivant de la marque de destination: culture, tourisme, marketing et resultats pour les PMI / Stefano Landi
Advertising strategies for hospitality services / Banwari Mittal, Julie Baker
Brand extension and customer loyalty: evidence from the lodging industry / Weizhong Jiang, Chekitan S. Dev, Vithala R. Rao
Image building and branding policy: how to ensure sustainable image promotion / Niko Buliç
Image touristique de l'Andorre / Sergi Nadal
Sistema de Identidade para o Turismo Português / ICEP
COTA(S): 9871.01; 9871.02; 9871.03; 9871.04
Viagem do artista / ICEP
COTA(S): 7511; 7511.a
A importância do valor marca / Frederico d'Orey