Destination brand positions of a competitive set of near-home destinations / Steven Pike
Determinants of portuguese wine & enotourism consumer behaviour / Elisabete Magalhães Serra; José M. Carvalho Vieira; Tony Spawton
Components of art exhibition brand equity for internal and external visitors / Carmen Camarero, María José Garrido, Eva Vicente
Involvement theory in constructing bloggers' intention to purchase travel products / Ching-Yuan Huang, Chia-Jung Chou, Pei-Ching Lin
Brand personality of tourist destinations: An application of self-congruity theory / Ahmet Usakli, Seyhmus Baloglu
How to brand nations, cities and destinations- A planning book for place branding / Teemu Moilanen; Seppo Rainisto
A model of destination branding: Integrating the concepts of the branding and destination image / Hailin Qu, Lisa Hyunjung Kim, Holly Hyunjung Im
The relevance of visitors' nation brand embeddedness and personality congruence for nation brand identification, visit intentions and advocacy / Nicola E. Stokburger-Sauer
A marca / Wally Olins; Trad. Miguel Ribeiro de Almeida
Brand equity, brand loyalty and consumer satisfaction / Janghyeon Nam, Yuksel Ekinci, Georgina Whyatt
Territorial brands for tourism development: A statistical analysis on the Marche Region / Eleonora Lorenzini, Viviana Calzati, Paolo Giudici
Visual rhetoric and ethics in marketing of destinations / Adriana Campelo, Robert Aitken, Juergen Gnoth
Reflexão sobre modelos de negócio e marcas hoteleiras : Hotelaria e Turismo / Turismo de Portugal
Hotelaria e Turismo : Reflexão sobre as marcas de spas / Turismo de Portugal, I.P.
Portugal como destino de ondas : Um mar e potencialidades / Claúdia Coutinho de Sousa
Hospitality 2015 : Game changers or spectators? / Deloitte
Tecnologia, Smart tv's criam novas oportunidades de negócio / Tiago da Cunha Esteves
Online and Off-line Travel Packages Preferences: A Conjoint Analysis / Michael Chiam, Geoffrey Soutar e Alvin Yeo
Desafios para o turismo e para a marca Portugal : Conferência na Católica Lisbon / José Luis Elias
Nova marca destaca carácter temático de hotéis / Inês de Matos