Customer-based Brand Equity for a Destination: the Effect of Destination Image on Preference for Products Associated with a Destination Brand / Yumi Lim, Pamela A. Weaver

Yumi, Lim; Weaver, Pamela A.

International Journal of Tourism Research. - Chichester, 1999- , ISSN 1099-2340. - Vol. 16, nº 3 (May-June 2014), p. 223 - 231

Marcas; Imagem de marca; Destinos turísticos; Clientela turística; Imagem turística