The impact of psychological distance on Chinese customers when selecting an international healthcare service country / Jun Zhang, Sangyun Seo, Hoonyoung Lee
COTA(S): RE-1193
Toward a typology of medical tourists: A case study of Thailand / Methawee Wongkit, Bob McKercher
Contemporary medical tourism: Conceptualisation, culture and commodification / John Connell
Inovação para a mudança / António Lúcio Baptista
COTA(S): 20018
Understanding medical tourists: Word-of-mouth and viral marketing as potent marketing tools / Eugene Yeoh, Khalifah Othman, Halim Ahmad