Customer-based Brand Equity for a Destination: the Effect of Destination Image on Preference for Products Associated with a Destination Brand / Yumi Lim, Pamela A. Weaver
COTA(S): RE-1610
Factors affecting customer satisfaction in responses to negative online hotel Reviews: the impact of empathy, paraphrasing, and speed / Hyounae Min, Yumi Lim, Vincent P. Magnini
COTA(S): RE-1268