Critical in-flight and ground-service factors influencing brand prestige and relationships between brand prestige, well-being preceptions, and brand loyalty: first-class passengers / Young-joo Ahn, Insin Kim, Sunghyup Sean Hyun

AUTOR(ES): Young-Joo, Ahn; Insin, Kim; Sunghyup, Sean Hyun

IN: Journal of travel & tourism marketing. - Binghamton, 1996- , ISSN 1054-8408. - Vol. 32, Supplement 1 (2015), S114-S138

ASSUNTOS: Companhias aéreas; Transporte aéreo; Serviços de transporte; Marcas; Imagem de marca; Serviços turísticos; Bem-estar social; Fidelização; Viajantes; Comportamento do consumidor