Managing hotel brand equity : a customer-centric framework for assessing performance / Keshav Prasad, Chekitan S. Dev
Tourism brands : an exploratory study of the brands box model / Jackie Clarke
Limited service hotel brands / Robin Gauldie
Sustainable development of tourism : a compilation of good practices / World Tourism Organization
Using brand awareness and brand image in tourism channels of distribution / Tracy Woodward
European hotel branding / Andrew Sangster