Crónica associação de enologia - Castas / António Ventura
Testing the cross-brand and cross-market validity of a consumer-based brand equity (CBBE) model for destination brands / Asli D.A. Tasci
Barrios destino. El Barrio de las Letras de Madrid. Creación de una marca destino como estrategia de diferenciación de la oferta de turismo urbano / Blanca García Henche e Erica Salvaj Carrera
Produits dérivés culturels & touristiques / Juliette Kergueno-Le Rolland [et al.]
How internal branding process really pays off through brand trust / Ezgi Erkmen, Murat Hancer and Jerrold K. Leong
Understanding the identity of Ibiza, Spain / Arturo Berrozpe, Sara Campo and María J. Yagüe
Destination brand personality and destination brand attachment - the involvement of self-congruence / Zhuowei (Joy) Huang, Chaozhi Zhang and Jing Hu
Self-congruity and flow as antecedents of attitude and loyalty towards a theme park brand / Xiaoxiao Fu, Juhee Kang and Asli Tasci
Effects of personification and anthropomorphic tendency on destination attitude and travel intentions / Kate Letheren, Brett A. S. Martin and Hyun Seung Jin
Brand equity research using online customer ratings of Spanish hotels / Ismael P. Soler and Germán Gémar