Appealing to tourists via branded entertainment: From theory to practice / Simon Hudson and Vincent Tung
Market profiling and positioning of parks brands in Kenya (case of premium and under-utilized parks) / Shem Wambugu Maingi, Alice Ondigi, Joseph Kibuye Wadawi
Online branding: Development of hotel branding through interactivity theory / Albert A. Barreda [et al.]
From internal brand management to organizational citizenship behaviours: Evidence from frontline employees in the hotel industry / Isabel Buil, Eva Martínez, Jorge Matute
Place branding performances in tourist local food shops / Chiara Rabbiosi
Contradictions of capitalism in the South African Kalahari: indigenous Bushmen, their brand and baasskap in tourism / Stasja Patoelja Koot
The role of customer engagement in building consumer loyalty to tourism brands / Kevin Kam Fung So [et al.]
Sport Consumer Behavior : Marketing Strategies / D.Funk
Strategic winery tourism and management : Building competitive winery tourism and winery management strategy / Lee, Kyuho
Effective communication strategies for store remodeling / Stephanie Qing Liu and Anna S. Mattila