Using a network data envelopment analysis model to assess the efficiency and effectiveness of cultural tourism promotion in Taiwan / Chin-Wei Huang, Hsiao-Yin Chen and Chung-Te Ting

AUTOR(ES): Chin-Wei, Huang; Hsiao-Yin, Chen; Chung-Te, Ting

IN: Journal of travel & tourism marketing. - Binghamton, 1996- , ISSN 1054-8408. - Vol. 34, nº 7 - 9 (October - December 2017), p. 1274 - 1284

ASSUNTOS: Promoção turística; Turismo cultural; Eficiência; Análise de dados; Redes de informação; Modelos