Crónica associação de enologia - Castas / António Ventura
Testing the cross-brand and cross-market validity of a consumer-based brand equity (CBBE) model for destination brands / Asli D.A. Tasci
Barrios destino. El Barrio de las Letras de Madrid. Creación de una marca destino como estrategia de diferenciación de la oferta de turismo urbano / Blanca García Henche e Erica Salvaj Carrera
Self-congruity and flow as antecedents of attitude and loyalty towards a theme park brand / Xiaoxiao Fu, Juhee Kang and Asli Tasci
Effects of personification and anthropomorphic tendency on destination attitude and travel intentions / Kate Letheren, Brett A. S. Martin and Hyun Seung Jin
Brand equity research using online customer ratings of Spanish hotels / Ismael P. Soler and Germán Gémar
The effect of culture on brand loyalty through brand performance and brand personality / Cigdem Unurlu and Selda Uca
Development and validation of a destination personality scale for mainland Chinese travelers / Li Pan [et al.]
Customer engagement with tourism social media brands / Paul Harrigan [et al.]
The missing link in building customer brand identification: The role of brand attractiveness / Kevin Kam Fung So [et al.]