Creating a competitive advantage by building resource capability: the case of outback steakhouse Korea / Cathy A. Enz

AUTOR(ES): Enz, Cathy A.

IN: Cornell Hospitality Quarterly. - California, ISSN 1938-9655. - Vol. 49, nº 1 (February 2008), p. 73-78

ASSUNTOS: Restaurantes; Franchising; Gestão; Competitividade; Estratégia de desenvolvimento; Estudos de caso; Coreia