How product quality drives profitability / Sheryl E. Kimes

Autor: Kimes, Sheryl E.

Novo comércio, novos consumos / Observatório do Comércio

Data Publicação: 2002

COTA(S): 8983; 33 FOR NOV

Undermarketed! : why some operators short themselves on advertising / Steven C. Michael

Autor: Michael, Steven C.

Size, growth rate and risk sharing as the determinants of propensity to franchise in chain restaurants / Yae Sock Roh

Autor: Roh, Yae Sock

Brands across borders: choosing between franchising and management contracts for entering international markets / Chekitan S. Dev, M. Krishna Erramilli and Sanjeev Agarwal

Autor: Dev, Ckekitan S.

Trends in hospitality: academic and industry perceptions / Jorge Costa, Gavin Eccles, Richard Teare

Autor: Costa, Jorge

Strategic alliances: a hospitality industry perspective / Prakash K. Chathoth, Michael D. Olsen

Autor: Chathoth, Prakash K.

A moda das sopas / Géraldine Correia

Autor: Correia, Géraldine