Travel trade and transport / Lesley Pender

Autor: Pender, Lesley

The case of McDonald's restaurants limited / Conrad Lashley

Autor: Lashley, Conrad

European hotel branding / Andrew Sangster

Autor: Sangster, Andrew

McDonald's : 10 anos em Portugal

SMES in the hotel industry : recent experience and prospects for the future / Allain-Philippe Feutré

Autor: Feutré, Allain-Philippe

How product quality drives profitability / Sheryl E. Kimes

Autor: Kimes, Sheryl E.

Novo comércio, novos consumos / Observatório do Comércio

Data Publicação: 2002 Col.autor: Portugal. Observatório do Comércio

COTA(S): 8983; 33 FOR NOV

Undermarketed! : why some operators short themselves on advertising / Steven C. Michael

Autor: Michael, Steven C.

Size, growth rate and risk sharing as the determinants of propensity to franchise in chain restaurants / Yae Sock Roh

Autor: Roh, Yae Sock

Brands across borders: choosing between franchising and management contracts for entering international markets / Chekitan S. Dev, M. Krishna Erramilli and Sanjeev Agarwal

Autor: Dev, Ckekitan S. Coautor: ; Erramilli, M. Krishna
Agarwal, Sanjeev