A constelação do turismo na economia portuguesa : Portugal desafios nos alvores do século XXI / Ernâni Rodrigues Lopes
The relevance of visitors' nation brand embeddedness and personality congruence for nation brand identification, visit intentions and advocacy / Nicola E. Stokburger-Sauer
A marca / Wally Olins; Trad. Miguel Ribeiro de Almeida
Brand equity, brand loyalty and consumer satisfaction / Janghyeon Nam, Yuksel Ekinci, Georgina Whyatt
Territorial brands for tourism development: A statistical analysis on the Marche Region / Eleonora Lorenzini, Viviana Calzati, Paolo Giudici
Visual rhetoric and ethics in marketing of destinations / Adriana Campelo, Robert Aitken, Juergen Gnoth
The Middle East outbound travel market with special insight into the image of Europe as a destination / World Tourism Organization; European Travel Commission
Portugal como destino de ondas : Um mar e potencialidades / Claúdia Coutinho de Sousa
Hotel trademarks in organic search: A longitudinal cross-national study / Srikanth Beldona, Kunwei Lin, Mingzhu Chen
Self-congruity theory: to what extent does it hold in tourism? / Philipp Boksberger, Sara Dolnicar, Chistian Laesser, Melanie Randle
World heritage site- Is it an effective brand name? A case study of a religious heritage site / Yaniv Poria, Arie Reichel, Raviv Cohen
An integrative model of place image: exploring relationships between destination, product, and country images / Statia Elliot, Nicolas Papadopoulos, Samuel Seongseop Kim
Gaming destination images: implications for branding / Erin Kneesel, Seyhmus Baloglu, Michelle Millar
Loyalty regrardless of brands? Examining three nonperformance effects on brand loyalty in a tourism context / Xiang (Robert) Li
Digital Marketing: Strategy, Implementation and Practice / Dave Chaffey; Fiona Ellis-Chadwick
Impact of brand diversification on firm performance: a study of restaurant firms / Kyuwan Choi [et al.]
A destination-branding model: An empirical analysis based on stakeholders / Juan A. García, Mar Gómez, Arturo Molina
“Step into the Real Texas”: Associating and claiming state narrative in advertising and tourism brochures / Eli Avraham, Daniel Daugherty
Understanding the impact of culinary brand equity and destination familiarity on travel intentions / Jeou-Shyan Horng [et al.]