Imagem e Internacionalização / Isabel Amaral
Turismo: uma marca nacional : Oportunidades de negócio / Grupo Banco Espírito Santo
Tourism startegy development and facilitation of integrative processes among brand equity, marketing and motivation / Chih-Hsing Sam Liu, Sheng-Fang Chou
Market profiling and positioning of parks brands in Kenya (case of premium and under-utilized parks) / Shem Wambugu Maingi, Alice Ondigi, Joseph Kibuye Wadawi
Online branding: Development of hotel branding through interactivity theory / Albert A. Barreda [et al.]
From internal brand management to organizational citizenship behaviours: Evidence from frontline employees in the hotel industry / Isabel Buil, Eva Martínez, Jorge Matute
The role of customer engagement in building consumer loyalty to tourism brands / Kevin Kam Fung So [et al.]
Branding the destination versus the place: The effects of brand complexity and identification for residents and visitors / Sebastian Zenker, Erik Braun, Sibylle Petersen
A model of brand prestige formation in the casino industry / Jinsoo Hwang and Heesup Han
The relationships among brand equity, culinary attration, and foreign tourist satisfaction / Chih-Hsing Sam Liu
Same but different: Chinese-American and mainland Chinese consumers' perceptions of and behavior in a service failure situation / Karin Weber, Cathy Hsu and Beverly Sparks
The effects of perceived destination ability and destination brand love on tourists' loyalty to post-disaster tourism destinations: The case of Korean tourists to Japan / Kwang-Ho Lee and Sunghyup Sean Hyun
First-class in-flight services and advertising effectiveness: Antecedents of customer-centric innovativeness and brand loyalty in the United States (US) airline industry / Seontaik Kim, Insin Kim and Sunghyup Sean Hyun
Appealing to tourists via branded entertainment: From theory to practice / Simon Hudson and Vincent Tung
How a green city brand determines the willingness to stay in a city: the case of Hong Kong / Chung-Shing Chan and Lawal M. Marafa
Des slogans touristiques interchangeables: analyse du positionnement de 160 pays / Charles-Édouard Houllier-Guibert
How internal branding process really pays off through brand trust / Ezgi Erkmen, Murat Hancer and Jerrold K. Leong
Understanding the identity of Ibiza, Spain / Arturo Berrozpe, Sara Campo and María J. Yagüe
Le totem urbain, outil d'appropriation de la ville / Charles-Edouard Houllier-Guibert