NYRON - Bibliotecas . Arquivos . Museus

91. Analíticos  

World heritage site- Is it an effective brand name? A case study of a religious heritage site / Yaniv Poria, Arie Reichel, Raviv Cohen

Autor: Poria, Yaniv

COTA(S): RE-111

92. Analíticos  

An integrative model of place image: exploring relationships between destination, product, and country images / Statia Elliot, Nicolas Papadopoulos, Samuel Seongseop Kim

Autor: Elliot, Statia

COTA(S): RE-111

93. Analíticos  

Brand personality of tourist destinations: An application of self-congruity theory / Ahmet Usakli, Seyhmus Baloglu

Autor: Usakli, Ahmet

COTA(S): RE-1193

94. Analíticos  

The relevance of visitors' nation brand embeddedness and personality congruence for nation brand identification, visit intentions and advocacy / Nicola E. Stokburger-Sauer

Autor: Stokburger-Sauer, Nicola E.

COTA(S): RE-1193

95. Analíticos  

Brand equity, brand loyalty and consumer satisfaction / Janghyeon Nam, Yuksel Ekinci, Georgina Whyatt

Autor: Nam, Janghyeon

COTA(S): RE-1253

96. Analíticos  

Territorial brands for tourism development: A statistical analysis on the Marche Region / Eleonora Lorenzini, Viviana Calzati, Paolo Giudici

Autor: Lorenzini, Eleonora

COTA(S): RE-1253

97. Analíticos  

Visual rhetoric and ethics in marketing of destinations / Adriana Campelo, Robert Aitken, Juergen Gnoth

Autor: Campelo, Adriana

COTA(S): RE-111

98. Analíticos  

Águas, refrigerantes e cervejas : Abrir a janela da sazonabilidade / Antero Jacinto

Autor: Jacinto, Antero

COTA(S): RP-924

99. Analíticos  

Branding de destinos / Gavin Eccles

Autor: Eccles, Gavin

COTA(S): RP-1789

100. Analíticos  

Serviço, experiência e economias transformadas / Jorge de Jesus

Autor: Jesus, Jorge

COTA(S): RP-1789

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