Digital Marketing: Strategy, Implementation and Practice / Dave Chaffey; Fiona Ellis-Chadwick
COTA(S): 14250
A destination-branding model: An empirical analysis based on stakeholders / Juan A. García, Mar Gómez, Arturo Molina
COTA(S): RE-1193
“Step into the Real Texas”: Associating and claiming state narrative in advertising and tourism brochures / Eli Avraham, Daniel Daugherty
Understanding the impact of culinary brand equity and destination familiarity on travel intentions / Jeou-Shyan Horng [et al.]
Identifying Critical Brand Contact Elements of a Tourist Destination: Applications of Kano's Model and the Importance–satisfaction Model / Kuo-Chien Chang, Mu-Chen Chen, Chia-Lin Hsu
COTA(S): RE-1610
Wine Tourism in Spain: Denomination of Origin Effects on Brand Equity / Mar Gómez, Arturo Molina
La imagen de España. La importancia de la Marca / Emilio Lamo de Espinosa
COTA(S): RE-319
La fondation Mécène & Loire : Un atout pour le développement du Maine-et-Loire / Alain Ratour, Myriam Germain
COTA(S): RE-411
Políticas Públicas em Portugal / Maria de Lurdes Rodrigues [et al.]
COTA(S): 18776
Águas, refrigerantes e cervejas : Abrir a janela da sazonabilidade / Antero Jacinto
COTA(S): RP-924
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