Self-congruity theory: to what extent does it hold in tourism? / Philipp Boksberger, Sara Dolnicar, Chistian Laesser, Melanie Randle
COTA(S): RE-111
World heritage site- Is it an effective brand name? A case study of a religious heritage site / Yaniv Poria, Arie Reichel, Raviv Cohen
An integrative model of place image: exploring relationships between destination, product, and country images / Statia Elliot, Nicolas Papadopoulos, Samuel Seongseop Kim
Impact of brand diversification on firm performance: a study of restaurant firms / Kyuwan Choi [et al.]
COTA(S): RE-1822
Image and positioning of the European tourism market from the perspective of Spanish tourists / Sérgio Dominique Ferreira Lopes, José Agostinho Silva
COTA(S): RP-1818
A conceptual examination of the induced tourism phenomenon in Ireland / Noëlle O'Connor
Understanding how consumers view green hotels: How a hotels: how a hotel's green image can influence behavioural intentions / Jin-Soo Lee [et al.)]
COTA(S): RE-926
Reexamination of attendee-based brand equity / Jin-Soo Lee, Ki-Joon Back
COTA(S): RE-1193
Components of art exhibition brand equity for internal and external visitors / Carmen Camarero, María José Garrido, Eva Vicente
COTA(S): RE-1196
Involvement theory in constructing bloggers' intention to purchase travel products / Ching-Yuan Huang, Chia-Jung Chou, Pei-Ching Lin