Destination brands vs destination images: do we know what we mean? / Asli D. A. Tasci, Metin Kozak
COTA(S): RE-1370
Tourists dependent small towns: understanding competitive advantage / Rodney C. Runyan
Is that a finger in my chili? Using affective advertising for postcrisis brand repair / Kathryn A. Braun-Latour, Michael S. Latour, Elizabeth F. Loftus
COTA(S): RE-1268
How affective commitment boosts guest loyalty (and promotes frequent-guest programs) / Anna S. Mattila
The role of brand affiliation in hotel market value / John O'Neill, Qu Xiao
Carnival cruise lines: burnishing the brand / Robert J. Kwortnik JR.
Carnival Cruise Lines: charting a new brand course / Chekitan S. Dev
Image association and European Capital of Culture: empirical insights through the case study of Liverpool / Paurav Shukla, Janice Brown, Donna Harper
COTA(S): RE-259
Turismo: uma marca nacional : Oportunidades de negócio / Grupo Banco Espírito Santo
COTA(S): 16778
Medindo a imagem do destino turístico / Amalia Raquel Pérez-Nebra
COTA(S): 12080
Partilhar
Imprimir
Email
Exportar
RSS 2.0