Que desafios é que a Madeira tem? / Maria João Vieira Pinto e Sandra Pinto

Autor: Pinto, Maria João Vieira

COTA(S): A-1657

The missing link in building customer brand identification: The role of brand attractiveness / Kevin Kam Fung So [et al.]

COTA(S): RE-1193

Achieving destination advocacy and destination loyalty through destination brand identification / Vikas Kumar and Arun Kumar Kaushik

Autor: Kumar, Vikas

COTA(S): RE-1562

Effects of personification and anthropomorphic tendency on destination attitude and travel intentions / Kate Letheren, Brett A. S. Martin and Hyun Seung Jin

Autor: Letheren, Kate

COTA(S): RE-1193

Branding the destination versus the place: The effects of brand complexity and identification for residents and visitors / Sebastian Zenker, Erik Braun, Sibylle Petersen

Autor: Zenker, Sebastian

COTA(S): RE-1193

How a green city brand determines the willingness to stay in a city: the case of Hong Kong / Chung-Shing Chan and Lawal M. Marafa

Autor: Chan, Chung-Shing

COTA(S): RE-1562

Des slogans touristiques interchangeables: analyse du positionnement de 160 pays / Charles-Édouard Houllier-Guibert

Autor: Houllier-Guibert, Charles-Édouard

COTA(S): RE-410

How internal branding process really pays off through brand trust / Ezgi Erkmen, Murat Hancer and Jerrold K. Leong

Autor: Erkmen, Ezgi

COTA(S): RE-1831

Understanding the identity of Ibiza, Spain / Arturo Berrozpe, Sara Campo and María J. Yagüe

Autor: Berrozpe, Arturo

COTA(S): RE-1562

Destination brand personality and destination brand attachment - the involvement of self-congruence / Zhuowei (Joy) Huang, Chaozhi Zhang and Jing Hu

Autor: Zhuowei, (Joy) Huang

COTA(S): RE-1562