NYRON - Bibliotecas . Arquivos . Museus

11. Analíticos  

How a green city brand determines the willingness to stay in a city: the case of Hong Kong / Chung-Shing Chan and Lawal M. Marafa

Autor: Chan, Chung-Shing

COTA(S): RE-1562

12. Analíticos  

Des slogans touristiques interchangeables: analyse du positionnement de 160 pays / Charles-Édouard Houllier-Guibert

Autor: Houllier-Guibert, Charles-Édouard

COTA(S): RE-410

13. Analíticos  

How internal branding process really pays off through brand trust / Ezgi Erkmen, Murat Hancer and Jerrold K. Leong

Autor: Erkmen, Ezgi

COTA(S): RE-1831

14. Analíticos  

Understanding the identity of Ibiza, Spain / Arturo Berrozpe, Sara Campo and María J. Yagüe

Autor: Berrozpe, Arturo

COTA(S): RE-1562

15. Analíticos  

Destination brand personality and destination brand attachment - the involvement of self-congruence / Zhuowei (Joy) Huang, Chaozhi Zhang and Jing Hu

Autor: Zhuowei, (Joy) Huang

COTA(S): RE-1562

16. Analíticos  

After over 25 years of accrediting beaches, has Blue Flag contributed to sustainable management? / Rosa M. Fraguell [et al.]

COTA(S): RE-926

17. Analíticos  

The value of region of origin, producer and protected designation of origin label for visitors and locals: the case of Fontina cheese in Italy / Elena Maria Marcoz, T. C. Melewar and Charles Dennis

Autor: Marcoz, Elena Maria

COTA(S): RE-1610

18. Analíticos  

Synthesis of city branding literature (1988 - 2014) as a research domain / Senay Oguztimur and Ulun Akturan

Autor: Oguztimur, Senay

COTA(S): RE-1610

19. Analíticos  

Le totem urbain, outil d'appropriation de la ville / Charles-Edouard Houllier-Guibert

Autor: Houllier-Guibert, Charles-Édouard

COTA(S): RE-410

20. Analíticos  

The role of customer engagement in building consumer loyalty to tourism brands / Kevin Kam Fung So [et al.]

COTA(S): RE-111