How a green city brand determines the willingness to stay in a city: the case of Hong Kong / Chung-Shing Chan and Lawal M. Marafa
COTA(S): RE-1562
Des slogans touristiques interchangeables: analyse du positionnement de 160 pays / Charles-Édouard Houllier-Guibert
COTA(S): RE-410
How internal branding process really pays off through brand trust / Ezgi Erkmen, Murat Hancer and Jerrold K. Leong
COTA(S): RE-1831
Understanding the identity of Ibiza, Spain / Arturo Berrozpe, Sara Campo and María J. Yagüe
Destination brand personality and destination brand attachment - the involvement of self-congruence / Zhuowei (Joy) Huang, Chaozhi Zhang and Jing Hu
Achieving destination advocacy and destination loyalty through destination brand identification / Vikas Kumar and Arun Kumar Kaushik
Effects of personification and anthropomorphic tendency on destination attitude and travel intentions / Kate Letheren, Brett A. S. Martin and Hyun Seung Jin
COTA(S): RE-1193
Development and validation of a destination personality scale for mainland Chinese travelers / Li Pan [et al.]
Reciprocal effects of tourist destinations on the strenght of national tourism brands / Glauber Eduardo de Oliveira Santos and Janaina de Moura Engracia Giraldi
Customer engagement with tourism social media brands / Paul Harrigan [et al.]
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