21.		Reciprocal effects of tourist destinations on the strenght of national tourism brands / Glauber Eduardo de Oliveira Santos and Janaina de Moura Engracia Giraldi Autor: Santos, Glauber Eduardo de Oliveira Coautor: ; Giraldi, Janaina de Moura Engracia COTA(S): RE-1193
22.		Customer engagement with tourism social media brands / Paul Harrigan [et al.] Resp- Sec.: Harrigan, Paul Evers, Uwana Miles, Morgan Daly, Timothy COTA(S): RE-1193
23.		Que desafios é que a Madeira tem? / Maria João Vieira Pinto e Sandra Pinto Autor: Pinto, Maria João Vieira Coautor: ; Pinto, Sandra COTA(S): A-1657
24.		The missing link in building customer brand identification: The role of brand attractiveness / Kevin Kam Fung So [et al.] Resp- Sec.: So, Kevin Kam Fung King, Ceridwyn Hudson, Simon Fang, Meng COTA(S): RE-1193
25.		Branding the destination versus the place: The effects of brand complexity and identification for residents and visitors / Sebastian Zenker, Erik Braun, Sibylle Petersen Autor: Zenker, Sebastian Coautor: ; Braun, Erik Petersen, Sibylle COTA(S): RE-1193
26.		How a green city brand determines the willingness to stay in a city: the case of Hong Kong / Chung-Shing Chan and Lawal M. Marafa Autor: Chan, Chung-Shing Coautor: ; Marafa, Lawal M. COTA(S): RE-1562
27.		Des slogans touristiques interchangeables: analyse du positionnement de 160 pays / Charles-Édouard Houllier-Guibert Autor: Houllier-Guibert, Charles-Édouard COTA(S): RE-410
28.		How internal branding process really pays off through brand trust / Ezgi Erkmen, Murat Hancer and Jerrold K. Leong Autor: Erkmen, Ezgi Coautor: ; Hancer, Murat Leong, Jerrold K. COTA(S): RE-1831
29.		Understanding the identity of Ibiza, Spain / Arturo Berrozpe, Sara Campo and María J. Yagüe Autor: Berrozpe, Arturo Coautor: ; Campo, Sara Yagüe, María J. COTA(S): RE-1562
30.		Destination brand personality and destination brand attachment - the involvement of self-congruence / Zhuowei (Joy) Huang, Chaozhi Zhang and Jing Hu Autor: Zhuowei, (Joy) Huang Coautor: ; Chaozhi, Zhang Jing, Hu COTA(S): RE-1562