NYRON - Bibliotecas . Arquivos . Museus

41. Analíticos  

Commoditization in the U.S. lodging industry: Industry and customer perspectives / Srikanth Beldona [et al.]

COTA(S): RE-1268

42. Analíticos  

Marca Europa não reúne consenso / Patrícia Afonso

Autor: Afonso, Patrícia

COTA(S): RP-381

43. Analíticos  

Cultural differences in pictorial destination images: Russia through the camera lenses of American and Korean Tourists / Svetlana Stepchenkova, Hany Kim, Andrei Kirilenko

Autor: Stepchenkova, Svetlana

COTA(S): RE-111

44. Analíticos  

Success in place branding: the case of the Tourism Victoria Jigsaw Campaign / Chiara Rinaldi, Sue Beeton

Autor: Chiara, Rinaldi

COTA(S): RE-1562

45. Analíticos  

Tourist perceptions of event–sponsor brand fit and sponsor brand attitude / Shih-Tung Shu, Brian King, Ching-Hung Chang

Autor: Shih-Tung, Shu

COTA(S): RE-1562

46. Analíticos  

The effect of self–brand connection and self-construal on brand lovers’ word of mouth (WOM) / Eunjin Kwon, Anna S. Mattila

Autor: Eunjin, Kwon

COTA(S): RE-1268

47. Analíticos  

A model of tourism destination brand equity: The case of wine tourism destinations in Spain / Mar Gómez, Carmen Lopez, Arturo Molina

Autor: Gómez, Mar

COTA(S): RE-1193

48. Analíticos  

How customer experience affects the customer-based brand equity for tourism destinations / Yan Yang, Xiaoming Liu, Jun Li

Autor: Yan, Yang

COTA(S): RE-1562

49. Analíticos  

Critical in-flight and ground-service factors influencing brand prestige and relationships between brand prestige, well-being preceptions, and brand loyalty: first-class passengers / Young-joo Ahn, Insin Kim, Sunghyup Sean Hyun

Autor: Young-Joo, Ahn

COTA(S): RE-1562

50. Analíticos  

Love and satisfaction drive persistent stickiness: investigating international tourist hotel brands / Shu-Pei Tsai

Autor: Shu-pei, Tsai

COTA(S): RE-1610

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