NYRON - Bibliotecas . Arquivos . Museus

41. Analíticos  

The effects of social media on emotions, brand relationship quality, and word of mouth: An empirical study of music festival attendees / Simon Hudson [et al.]

COTA(S): RE-1193

42. Analíticos  

Detecting free riders in collective brands through a hierarchical choice process / Juan L. Nicolau, Francisco J. Mas

Autor: Nicolau, Juan L.

COTA(S): RE-111

43. Analíticos  

Fool’s gold? Assessing the impact of the value of airline loyalty programs on Brand equity perceptions and share of wallet / Clay M. Voorhees [et al.]

COTA(S): RE-1268

44. Analíticos  

Nonutilitarian tourism destination positioning: a case study in China / Ying Qu, Hailin Qu

Autor: Ying, Qu

COTA(S): RE-1610

45. Analíticos  

Destination brand equity research from 2001 to 2012 / Stella Kladou, Antonios A. Giannopoulos, Eleni Mavragani

Autor: kladou, Stella

COTA(S): RE-1831

46. Analíticos  

Commoditization in the U.S. lodging industry: Industry and customer perspectives / Srikanth Beldona [et al.]

COTA(S): RE-1268

47. Analíticos  

Marca Europa não reúne consenso / Patrícia Afonso

Autor: Afonso, Patrícia

COTA(S): RP-381

48. Analíticos  

Cultural differences in pictorial destination images: Russia through the camera lenses of American and Korean Tourists / Svetlana Stepchenkova, Hany Kim, Andrei Kirilenko

Autor: Stepchenkova, Svetlana

COTA(S): RE-111

49. Analíticos  

Success in place branding: the case of the Tourism Victoria Jigsaw Campaign / Chiara Rinaldi, Sue Beeton

Autor: Chiara, Rinaldi

COTA(S): RE-1562

50. Analíticos  

Tourist perceptions of event–sponsor brand fit and sponsor brand attitude / Shih-Tung Shu, Brian King, Ching-Hung Chang

Autor: Shih-Tung, Shu

COTA(S): RE-1562