Commoditization in the U.S. lodging industry: Industry and customer perspectives / Srikanth Beldona [et al.]
COTA(S): RE-1268
Marca Europa não reúne consenso / Patrícia Afonso
COTA(S): RP-381
Cultural differences in pictorial destination images: Russia through the camera lenses of American and Korean Tourists / Svetlana Stepchenkova, Hany Kim, Andrei Kirilenko
COTA(S): RE-111
Success in place branding: the case of the Tourism Victoria Jigsaw Campaign / Chiara Rinaldi, Sue Beeton
COTA(S): RE-1562
Tourist perceptions of event–sponsor brand fit and sponsor brand attitude / Shih-Tung Shu, Brian King, Ching-Hung Chang
The effect of self–brand connection and self-construal on brand lovers’ word of mouth (WOM) / Eunjin Kwon, Anna S. Mattila
A model of tourism destination brand equity: The case of wine tourism destinations in Spain / Mar Gómez, Carmen Lopez, Arturo Molina
COTA(S): RE-1193
How customer experience affects the customer-based brand equity for tourism destinations / Yan Yang, Xiaoming Liu, Jun Li
Critical in-flight and ground-service factors influencing brand prestige and relationships between brand prestige, well-being preceptions, and brand loyalty: first-class passengers / Young-joo Ahn, Insin Kim, Sunghyup Sean Hyun
Examining strategies for maximizing and utilizing brand prestige in the luxury cruise industry / Jinsoo Hwang, Heesup Han
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