O desafio da nação-valor / Francisco Jaime Quesado
COTA(S): RP-1850
Modeling consumer-based brand equity for multinational hotel brands – When hosts become guests / Zhuowei (Joy) Huang, Liping A. Cai
COTA(S): RE-1193
Luxury cruise travelers: other customer perceptions / Sunghyup Sean Hyun, Heesup Han
COTA(S): RE-111
Brive anime les réseaux sociaux avec des images gaillardes / Clémentine Fréchinos
COTA(S): RE-410
A marca no turismo : Aglutinador de clientela / Manuel Durães Rocha
COTA(S): RP-1826
The effects of social media on emotions, brand relationship quality, and word of mouth: An empirical study of music festival attendees / Simon Hudson [et al.]
Detecting free riders in collective brands through a hierarchical choice process / Juan L. Nicolau, Francisco J. Mas
Fool’s gold? Assessing the impact of the value of airline loyalty programs on Brand equity perceptions and share of wallet / Clay M. Voorhees [et al.]
COTA(S): RE-1268
Nonutilitarian tourism destination positioning: a case study in China / Ying Qu, Hailin Qu
COTA(S): RE-1610
Destination brand equity research from 2001 to 2012 / Stella Kladou, Antonios A. Giannopoulos, Eleni Mavragani
COTA(S): RE-1831
Partilhar
Imprimir
Email
Exportar
RSS 2.0