Destination brand personality and destination brand attachment - the involvement of self-congruence / Zhuowei (Joy) Huang, Chaozhi Zhang and Jing Hu

AUTOR(ES): Zhuowei, (Joy) Huang; Chaozhi, Zhang; Jing, Hu

IN: Vol. 34, nº 7 - 9 (October - December 2017), p. 1198 - 1210

ASSUNTOS: Destinos turísticos; Marcas; Imagem de marca; Turistas; Comportamento; Chineses