Typography in destination advertising: An exploratory study and research perspectives / Jennifer Amar, Olivier Droulers and Patrick Legohérel
COTA(S): RE-1193
Variety-seeking: Using the CHAID segmentation approach in analyzing the international traveler market / Patrick Legohérel, Cathy H.C. Hsu, Bruno Daucé
Revenue management: progress, challenges, and research prospects / Xuan Lorna Wang [et al.]
COTA(S): RE-1562
Selling tourism on the internet: analysis of the balance of power between seller and consumer during information exchange and negotiation / Patrick Legohérel, Jacques Fischer-Lokou, Nicolas Guéguen