Fátima 2017: Ações para consolidar uma marca. 700.000 € para promover Fátima no mundo / Fernanda Ramos
COTA(S): RP-1385
O desafio da nação-valor / Francisco Jaime Quesado
COTA(S): RP-1850
Le totem urbain, outil d'appropriation de la ville / Charles-Edouard Houllier-Guibert
COTA(S): RE-410
Tourism startegy development and facilitation of integrative processes among brand equity, marketing and motivation / Chih-Hsing Sam Liu, Sheng-Fang Chou
COTA(S): RE-1193
Market profiling and positioning of parks brands in Kenya (case of premium and under-utilized parks) / Shem Wambugu Maingi, Alice Ondigi, Joseph Kibuye Wadawi
COTA(S): RE-1610
Online branding: Development of hotel branding through interactivity theory / Albert A. Barreda [et al.]
From internal brand management to organizational citizenship behaviours: Evidence from frontline employees in the hotel industry / Isabel Buil, Eva Martínez, Jorge Matute
The role of customer engagement in building consumer loyalty to tourism brands / Kevin Kam Fung So [et al.]
COTA(S): RE-111
A model of brand prestige formation in the casino industry / Jinsoo Hwang and Heesup Han
COTA(S): RE-1562