Understanding the exhibition attendees’ evaluation of their experiences: a comparison between high versus low mindful visitors / Yeongbae Choe, Sang-Min Lee, Dae-Kwan Kim
Conceptualizing Trade Show Visitors' Consumption Behavior / Jehn-Yih Wong [et al.]
Why attend tradeshows? A comparison of exhibitor and attendee’s preferences / Hyunjeong “Spring” Han, Rohit Verma