'Does it really affect me?' Tourism destination narratives, destination image , and the intention to visit: examining the moderating effects of narrative transportation / Jehn-Yih Wong, Shu-Ju Lee and Wen-Hwa Lee

Jehn-Yih, Wong; Shu-Ju, Lee; Wen-Hwa , Lee

International Journal of Tourism Research. - Chichester, 1999- , ISSN 1099-2340. - Vol. 18, n.º 5 (September - October 2016), p. 458 - 468

Imagem turística; Marketing turístico; Literatura; Imaginário; Motivações; Viagens