Branding the package holiday : the role and significance of brands for UK air tour operators / Sheena Westwood ... [et al.]
Consumer's evaluation of a new product bearing a familiar name: an exploratory study on brand equity extensions in the hospitality industry / Paul D. Rompf
Travel and tourism companies: global brands / Simon Anholt
Gender-blind marketing: businesswomen's perceptions of airline services / Sheena Westwood, Annette Pritchard, Nigel J. Morgan
Geographical consciousness and tourism experience / Yiping Li
Traveling the world identity and travel biography / Luke Desforges
Ambitur : magazine de turismo e ambiente / dir. Teresa Fernandes
Strategic management in tourism / Luiz Moutinho
Hosting the international travel media - a review of the australian tourist commission's visiting journalist programme / Jo Mackellar, Jane Fenton
Globalisation ou proximité : à chaque type d' hébergement sa stratégie / Frédérique Fau
Perth / Brian King, Leo Jago
Analyzing air travel: a comparison of different survey methods and data collection procedures / Jon Martin Denstadli
A structural analysis of value, quality and price perceptions of business and leisure travelers / Rajiv Kashyap, David C. Bojanic
Competitive analysis of cross cultural information search behavior / Dogan Gursoy, Joseph S. Chen
Segmentation and the senior traveler : implications for today's and tomorrow's aging consumer / William T. Faranda, Sandra L. Schmidt
Benefit segmentation of the near-home tourism market : the case of Upper New York State / Peter Yannopoulos, Ronald Rotenberg
Activity based segmentation on pleasure travel market of Hong Kong private housing residents / Wai Ming Choi, Cindy Kit Ling Tsang
Online or on the heap? / Lord Marshall
South Korea outbound / Murray Baley
EU legislation and the travel industry / John J. Downes