Rural tourism and the craft beer experience: factors influencing brand loyalty in rural North Carolina, USA / Alison Murray, Carol Kline
An examination of Taiwan destination brand sssociations: from the perspective of mainland chinese Tourists / Zhuowei (Joy) Huang, Mimi Li & Qian Li
Factors influencing Chinese students’ behavior in promoting Australia as a destination for Chinese outbound travel / Ning (Chris) Chen, Larry Dwyer, Tracey Firth
Negative effects of perceived crowding on travelers’ identification with cruise brand / Sunghyup Sean Hyun, Min Gyung Kim
Impact of culture on perceptions of landscape names / Chaozhi Zhang [et al.]
Um olhar sobre o turismo em Portugal em 2015 / Fernanda Ramos
Como gerir um SPA? / Carina Monteiro
How customer experience affects the customer-based brand equity for tourism destinations / Yan Yang, Xiaoming Liu, Jun Li
Assessing managerial methods for evaluating place brand equity: A qualitative investigation / Staci M. Zavattaro, Joshua J. Daspit, Frank G. Adams
Going bush? Factors which influence international tourists' decisions to travel to remote Australian destinations / Janine Ashwell
Precisa Portugal de marcas hoteleiras internacionais ou vice-versa? / Margarida Almeida
Modeling consumer-based brand equity for multinational hotel brands – When hosts become guests / Zhuowei (Joy) Huang, Liping A. Cai
Constructing Customer-based Museums Brand Equity Model: The Mediating Role of Brand Value / Chyong-Ru Liu, Han-Kuei Liu, Wei-Rong Lin
Destination brand equity research from 2001 to 2012 / Stella Kladou, Antonios A. Giannopoulos, Eleni Mavragani
A marca no turismo : Aglutinador de clientela / Manuel Durães Rocha
Commoditization in the U.S. lodging industry: Industry and customer perspectives / Srikanth Beldona [et al.]
Critical in-flight and ground-service factors influencing brand prestige and relationships between brand prestige, well-being preceptions, and brand loyalty: first-class passengers / Young-joo Ahn, Insin Kim, Sunghyup Sean Hyun
Success in place branding: the case of the Tourism Victoria Jigsaw Campaign / Chiara Rinaldi, Sue Beeton
Detecting free riders in collective brands through a hierarchical choice process / Juan L. Nicolau, Francisco J. Mas
Portugália, uma marca com história / Marta Barradas