A model of customer-based brand equity and its application to multiple destinations / Soyoung Boo, James Busser, Seyhmus Baloglu
COTA(S): RE-1193
The key capabilities required for managing tourism business networks / Arja Lemmetyinen, Frank M. Go
Destination brand positions of a competitive set of near-home destinations / Steven Pike
Components of art exhibition brand equity for internal and external visitors / Carmen Camarero, María José Garrido, Eva Vicente
COTA(S): RE-1196
Involvement theory in constructing bloggers' intention to purchase travel products / Ching-Yuan Huang, Chia-Jung Chou, Pei-Ching Lin
Brand personality of tourist destinations: An application of self-congruity theory / Ahmet Usakli, Seyhmus Baloglu
How to brand nations, cities and destinations- A planning book for place branding / Teemu Moilanen; Seppo Rainisto
COTA(S): 13134
A model of destination branding: Integrating the concepts of the branding and destination image / Hailin Qu, Lisa Hyunjung Kim, Holly Hyunjung Im
Para além do Turismo : Uma estratégia de desenvolvimento económico baseada nos factores de atractividade do turismo / António Guedes de Sousa
COTA(S): RP-1560
Portugal: quelle image `l'extérieur / Pierre Saby