Developing and testing a model of exhibition brand preference: The exhibitors' perspective / Xin Jin, Karin Weber

AUTOR(ES): Xin, Jin; Weber, Karin

IN: Tourism Management. - London, 1982, ISSN 0261-5177. - Vol. 38 (October 2013), p. 94 - 104

ASSUNTOS: Marcas; Imagem de marca; Imagem turística; Exposições; China