Marketing Destinations with Prolonged Negative Images: Towards a Theoretical Model / Eli Avraham, Eran Ketter
COTA(S): RE-1775
Culinary Tourism Packages and Regional Brands in Czechia / Jana Spilková, Dana Fialová
Estudio comparativo de la personalidad de marca percibida de las compañias aéreas Españolas / Walesska Schlesinger, Amparo Cervera e María Jesús Yague
COTA(S): RE-319
La construcción de branding en las web turísticas de las comunidades autónomas Españolas / Victoria Martín Martín
La fondation Mécène & Loire : Un atout pour le développement du Maine-et-Loire / Alain Ratour, Myriam Germain
COTA(S): RE-411
A destination-branding model: An empirical analysis based on stakeholders / Juan A. García, Mar Gómez, Arturo Molina
COTA(S): RE-1193
“Step into the Real Texas”: Associating and claiming state narrative in advertising and tourism brochures / Eli Avraham, Daniel Daugherty
Understanding the impact of culinary brand equity and destination familiarity on travel intentions / Jeou-Shyan Horng [et al.]
Identifying Critical Brand Contact Elements of a Tourist Destination: Applications of Kano's Model and the Importance–satisfaction Model / Kuo-Chien Chang, Mu-Chen Chen, Chia-Lin Hsu
COTA(S): RE-1610
Wine Tourism in Spain: Denomination of Origin Effects on Brand Equity / Mar Gómez, Arturo Molina