Turismo de Portugal

51. 

A marca no turismo : Aglutinador de clientela / Manuel Durães Rocha

Autor: Rocha, Manuel Durães

COTA(S): RP-1826

Analíticos  
52. 

Modeling consumer-based brand equity for multinational hotel brands – When hosts become guests / Zhuowei (Joy) Huang, Liping A. Cai

Autor: Huang, (Joy) Zhuowei Coautor: ; Cai, Liping A

COTA(S): RE-1193

Analíticos  
53. 

The effects of social media on emotions, brand relationship quality, and word of mouth: An empirical study of music festival attendees / Simon Hudson [et al.]

Resp- Sec.: Hudson, Simon
Roth, Martin S.
Madden, Thomas J.
Hudson, Rupert

COTA(S): RE-1193

Analíticos  
54. 

Detecting free riders in collective brands through a hierarchical choice process / Juan L. Nicolau, Francisco J. Mas

Autor: Nicolau, Juan L. Coautor: ; Más, Francisco J.

COTA(S): RE-111

Analíticos  
55. 

Fool’s gold? Assessing the impact of the value of airline loyalty programs on Brand equity perceptions and share of wallet / Clay M. Voorhees [et al.]

Resp- Sec.: Voorhees, Clay M.
White, Ryan C.
McCall, Michael
Randhawa, Praneet

COTA(S): RE-1268

Analíticos  
56. 

Nonutilitarian tourism destination positioning: a case study in China / Ying Qu, Hailin Qu

Autor: Ying, Qu Coautor: ; Hailin, Qu

COTA(S): RE-1610

Analíticos  
57. 

Destination brand equity research from 2001 to 2012 / Stella Kladou, Antonios A. Giannopoulos, Eleni Mavragani

Autor: kladou, Stella Coautor: ; Giannopoulos, Antonios A.
Mavragani, Eleni

COTA(S): RE-1831

Analíticos  
58. 

Commoditization in the U.S. lodging industry: Industry and customer perspectives / Srikanth Beldona [et al.]

Resp- Sec.: Beldona, Srikanth
Miller, Brian
Francis, Tiffany
Kher, Hemant V.

COTA(S): RE-1268

Analíticos  
59. 

Marca Europa não reúne consenso / Patrícia Afonso

Autor: Afonso, Patrícia

COTA(S): RP-381

Analíticos  
60. 

Cultural differences in pictorial destination images: Russia through the camera lenses of American and Korean Tourists / Svetlana Stepchenkova, Hany Kim, Andrei Kirilenko

Autor: Stepchenkova, Svetlana Coautor: ; Hany, Kim
Kirilenko, Andrei P.

COTA(S): RE-111

Analíticos