Que desafios é que a Madeira tem? / Maria João Vieira Pinto e Sandra Pinto
COTA(S): A-1657
The missing link in building customer brand identification: The role of brand attractiveness / Kevin Kam Fung So [et al.]
COTA(S): RE-1193
XI Conferência Anual do Turismo. A Madeira, o turismo e o valor de uma marca forte / Fernanda Ramos
COTA(S): RP-1385
Fátima 2017: Ações para consolidar uma marca. 700.000 € para promover Fátima no mundo / Fernanda Ramos
Tourism startegy development and facilitation of integrative processes among brand equity, marketing and motivation / Chih-Hsing Sam Liu, Sheng-Fang Chou
Market profiling and positioning of parks brands in Kenya (case of premium and under-utilized parks) / Shem Wambugu Maingi, Alice Ondigi, Joseph Kibuye Wadawi
COTA(S): RE-1610
Online branding: Development of hotel branding through interactivity theory / Albert A. Barreda [et al.]
From internal brand management to organizational citizenship behaviours: Evidence from frontline employees in the hotel industry / Isabel Buil, Eva Martínez, Jorge Matute
The role of customer engagement in building consumer loyalty to tourism brands / Kevin Kam Fung So [et al.]
COTA(S): RE-111
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