The incorporation of consumer experience into branding process: an investigation of name-brand hotels / Aikaterini Manthiou [et al.]

AUTOR(ES): Manthiou, Aikaterini; Juhee, Kang; Sumarjan, Norzuwana; Tang, (Rebecca) Liang

IN: International Journal of Tourism Research. - Chichester, 1999- , ISSN 1099-2340. - Vol. 18, n.º 2 (March - April 2016), p. 105 - 115

ASSUNTOS: Marcas; Hotelaria; Fidelização; Comportamento do consumidor