Development and validation of a destination personality scale for mainland Chinese travelers / Li Pan [et al.]

AUTOR(ES): Li, Pan; Meng, Zhang; Gursoy, Dogan; Lu, Lu

IN: Tourism Management. - London, 1982, ISSN 0261-5177. - Vol. 59 (April 2017), p. 338 - 348

ASSUNTOS: Destinos turísticos; Marcas; Imagem de marca; Factores culturais; Viajantes; Chineses