The Impact of a Mega Event on Visitors’ Attitude Toward Hosting Destination: Using Trust Transfer Theory / Yong-Ki Lee [et al.]

Yong-Ki, Lee; Kim, Sally; Choong-Ki, Lee; Soon-Ho, Kim

Journal of travel & tourism marketing. - Binghamton, 1996- , ISSN 1054-8408. - Vol. 31, nºs 3/4 (April - June 2014), p. 507 -521

Eventos temáticos; Eventos culturais; Festivais; Incidências sobre o turismo; Imagem turística; Visitantes; Comportamento turístico; China