Voluntary carbon offsetting: Who does it? / Char-lee J. McLennan [et al.]
COTA(S): RE-1193
The university student travel market: motivations and preferences for activities / Huan Xiao, Kevin Kam Fung So, Ying Wang
COTA(S): RP-1831
Responding to negative online reviews: The effects of hotel responses on customer inferences of trust and concern / Beverley A. Sparks, Kevin Kam Fung So, Graham L. Bradley
The role of customer engagement in building consumer loyalty to tourism brands / Kevin Kam Fung So [et al.]
COTA(S): RE-111
The missing link in building customer brand identification: The role of brand attractiveness / Kevin Kam Fung So [et al.]