Estratégias de precios en la venta de viajes combinados / Maria Jesús Yagüe Guillén, Sara Campos Martínez
The formation of the tourist's loyalty to the tourism distribution channel: how does it affect price discounts? / Sara Campo, Maria Jesús Yagüe
COTA(S): RE-1610
Tourist loyalty to tour operator: effects of price promotions and tourist effort / Sara Campo, María J. Yagüe
COTA(S): RE-111
Estudio comparativo de la personalidad de marca percibida de las compañias aéreas Españolas / Walesska Schlesinger, Amparo Cervera e María Jesús Yague
COTA(S): RE-319
Destination brand personality: an application to Spanish tourism / Alejandro Gómez Aguilar, María Jesús Yagüe Guillén and Nieves Villaseñor Roman