A model of customer-based brand equity and its application to multiple destinations / Soyoung Boo, James Busser, Seyhmus Baloglu
COTA(S): RE-1193
Brand personality of tourist destinations: An application of self-congruity theory / Ahmet Usakli, Seyhmus Baloglu
Gaming destination images: implications for branding / Erin Kneesel, Seyhmus Baloglu, Michelle Millar
COTA(S): RE-111